Designing Immersion in Art and Culture. Insights from Artcast4D Project
Edited by Davide Spallazzo and Mauro Ceconello

Designing Immersion in Art and Culture. Insights from Artcast4D Project explores how immersive technologies are transforming artistic and cultural experiences, creating engaging environments that combine physical and digital dimensions.
The volume explores how these digital and interactive systems, which allow users to enter multisensory, augmented or virtual environments that generate a sense of presence and active participation, are changing the way we experience art and culture by blending the physical and artificial worlds.
It offers a critical review of the literature on immersion, delving into key theoretical concepts and providing a historical overview of the evolution of these technologies, from early experiments to current applications. Through case studies and public installations, the book demonstrates the potential of these technologies to redefine everyday spaces and experiences and expand opportunities for interaction between people, art, and culture.

It also investigates the design processes that guide the creation of such experiences in cultural and artistic contexts, paying particular attention to user perspectives and the impact of these technologies on engagement. Expert interviews and research contributions enrich the discussion with innovative methodological approaches and forward-looking perspectives, envisioning scenarios in which technology will be increasingly integrated into daily life and creative processes.

Designing Immersion in Art and Culture is intended for anyone interested in the evolution of immersive experiences and their potential in cultural and artistic fields. It offers theoretical insights and practical guidelines for designing future experiences. The book is available in the FrancoAngeli open access catalog .