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Iannilli Valeria Maria

Full Professor

Iannilli Valeria Maria

Full Professor

Architect and Full Professor at Politecnico di Milano, Design Department. She is co-founder of the Fip – Fashion in Process Research Lab. She is a Faculty Member of the School of Design, where she is President of the Fashion Design Programs (Bachelor and MSc) and teaches Fashion Retail Experience (MSc) and Transmedia Storytelling in the Fashion industry (BS). She is expert of management of narrative processes as place of cultural exchange in “culture intensive” industries. Her research interests concern retail design processes as the expression of the identity of a company to promote the construction of an active dialogue with users’ communities. Her current research investigates the impact of digital transformation on the retailing experience by focusing her attention on omnichannel customer experience and the new Phygital concept and format.

Research groups

Research projects

  • ResHaping made in ITAly (RHITA) Circular models for Italian fashion heritage and manufactures through digital inclusivity and conscious innovation

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  • MUSA Spoke 5 - Sustainable Design-Driven Retail and Service Model

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  • MUSA Spoke 3 – Living Lab Textile “Too Good to Go Wasted”

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  • FoReSeE. Forecasting Retail Service Experience

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  • DigiMooD for CCI. Digital Module of Didactics for Cultural and Creative Industry

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  • HumanitiesDesign Lab

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