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Francesca Piredda

Ph.D. She is member of Imagis Lab and collaborates with DESIS International Network. Her research activities and international publications deal with brand communication, audiovisual language, participatory video, digital media and the narratives. Being committed to the transformative power of stories, she leads research and educational activities such as community TV and social media, content strategy, worldbuilding and storytelling techniques both for social inclusion and brand communication.

Being interested in action-research and participative design approaches, she develops and experiments participatory video and narrative-driven processes and tools for co-design. In 2017 she received the XXV ADI Compasso D'Oro award.

She's scientific director of Design Audience Relations Academy, master in Brand Communication, master in Design the Digital Strategy, master in Art Direction & Copywriting at POLI.design, Politecnico di Milano.


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